Identity, website and social presence for a growing brand

The challenge

Guruphoria needed to launch with a coherent presence rather than assembling one piece by piece — an identity, a site to send people to, and active social channels that matched both.

What we did

Otical handled all three together. Because the same team designed the logo, built the site and ran the social channels, the brand stayed consistent instead of drifting between vendors.

Our approach

• Designed the logo and core brand identity
• Built the website on that identity from the start
• Set up and ran social channels in the same visual language
• Kept design, site and social aligned as the brand evolved