All work
Brand and storefront for a marketplace jewellery label
Logo design and an ecommerce website for an artificial jewellery brand selling through Flipkart, Meesho and Amazon.
Visit the live site- Client
- Mohak The Vibe
- Industry
- Ecommerce / Fashion
- Year
- 2024
The challenge
Mohak The Vibe was selling well across Flipkart, Meesho and Amazon, but a brand that exists only inside marketplace listings has no identity of its own. Customers had nowhere to go to find out who they were buying from.
What we did
Otical designed the brand identity and built a storefront that gives the label a home of its own — somewhere the range can be presented properly, and somewhere marketplace buyers can be pointed to.
Our approach
- Designed a logo and visual identity for the label
- Built a product-led site that shows jewellery at the detail it deserves
- Kept presentation consistent with the marketplace listings
- Designed mobile-first, matching how the audience actually shops
Let's build something that lasts
Tell us what you're working on. We'll come back with a clear view of scope, timeline and what it will take.